Training and Coaching

Amp up your research skills

Health Outcomes Solutions delivers both bespoke and standardised training workshops for clinical teams, clinical practice and research.

As part of our training and coaching service we start off by getting to know you and your organisation. After that we’ll design a training solution that is the perfect fit for your needs that help you and your team deliver improved performance.

Our workshops include:

  • COA selection and evaluation
  • Questionnaire design
  • Story telling for effective decision making
  • Behavioural economics for improved market research and communications

Our training workshops are delivered on-site at your offices or another location at a time convenient to you and can be fully customised to your requirements.

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A Road Map for Selection and Evaluation

Outcome teams are often faced with the task of selecting from a number of clinical outcome assessment (COA) measures each purporting to measure – often without a sound theoretical or measurement model – a particular concept of interest.

If the instrument has to be selected in order to support claims in medical product labelling, it’s essential that the selection process adheres to Guidance for Industry¹‚²

In this interactive one-day workshop based on Guidance for Industry¹‚² we will guide you through the selection and evaluation process of a COA including:

  • Defining the endpoint model
  • Clarifying the measured concept
  • The importance of the conceptual framework
  • Appropriateness of response options and recall period
  • An introduction to reliability and validity
  • Strengths and weakness of different administration modes
  1. Patient-Reported Outcome Measures: Use in Medical Product Development to Support Labelling Claims

  2. Guidance for Industry Qualification Process for Drug Development Tools

Questionnaire design

Anyone can design a poor questionnaire, but to be confident your questionnaire not only engages respondents, minimises bias and drop off rates as well as providing you with insightful information, requires a high degree of expertise. By the end of our one-day interactive, hands on work shop you will be able to:

  • Know the key stages in a questionnaire design process
  • Structure a quantitative questionnaire to minimise order bias and create a good flow
  • Identify weaknesses in question wording
  • Understand the impact of layout and be familiar with the different design requirements for online, mobile and paper

Story telling for effective decision making

Communicating research insights is a major focus for today’s healthcare professional and pharma market researcher. Now days however, it’s not enough just to present the research evidence. Increasingly we must tell the story through a clear and engaging narrative to a range of stakeholders. With our one-day workshop you will learn:

  • What is storytelling and how can it benefit pharmaceutical clinical and market research?
  • How you can find the story in your research data
  • How you can share the story with your stakeholders
  • Improving your story telling with data visualisation

An introduction to Behavioural Economics for healthcare market research and communication

‘Deep dive’. ‘Getting under the skin’. Familiar to market researchers looking to go ‘above and beyond?’ However, asking the why? question will often tell us very little and that the past and future behaviour can be predicted by asking attitudinal or intention-based questioning. Behavioural Economics (BE) recognises that decisions and judgements are not always rational and can be subconsciously influenced by a number of factors.

The consequence for market research is that people don’t always do what they say they are going to do. And, because their decisions are sometimes made unconsciously, they can’t necessarily explain the reasons for their actions.

In this one-day workshop in addition to learning the key elements of Behavioural Economics, you will learn how to:

  • Apply Behavioural Economics to market research questionnaire design
  • Develop effective and engaging communications
  • Focus on behaviour, not attitude
  • Get closer to the point of decision making and what happens
  • Re-frame quantitative questions in various ways
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