Questionnaire development

Poor questionnaire design will usually lead to missed, biased and inappropriate questions leading you to make incorrect assumptions and decisions. For example:

  • Respondents don’t understand the question: Long and complex questions can lead to respondents giving an incorrect answer.
  • Respondents give biased answers: Question are framed in such a way that respondents answers are biased.
  • Respondents fail to complete the survey or give unreliable answers: Questionnaire length and level of experienced fatigue can result in missed questions and increased drop-out rates.

Only when the questionnaire has been developed by an expert can you have the assurance that the data collected will be top quality.

Create content that engages respondents

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Create content that engages respondents

Working with you and using our multi-stage QuesTDevelop™  platform, we will apply industry best practices and our fast-track questionnaire development process that will ensure you get gold quality research results. Tell us what you want, and we will make it happen.

Working with us and our QuesTDevelop platform not only will the pitfalls of poor questionnaire design be avoided, but you will have access to our years of experience in questionnaire design that will enable you to translate the questions into reliable and valid information.

DEEP DIVE

We undertake a deep dive with key stakeholders to identify the context behind the development. application of the questionnaire and data requirements.

ANALYSIS OF DATA

On completion of the deep dive the data is analysed to be actionable by identifying key themes.

QUESTION/ STATEMENT DEVELOPMENT

Each identified theme is operationalised through the drafting of a series of questions/statements for inclusion in the questionnaire.

REVIEW

Once developed the questionnaire content will be reviewed by key stakeholders and where necessary revised.

TEST

We use an appropriate field and or lab-based method of testing the questionnaire to ensure it is fit for purpose and provides the information needed.
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