At Health Outcomes Insights, our questionnaire design consultants have extensive experience in survey and questionnaire design and will work to ensure that your clinical or market research survey or questionnaire will provide valid data and accurate results.

Our questionnaire design service covers a wide range of paper and online questionnaires including:

Create content that engages respondents. Our questionnaire design process

Working with you and using our multi-stage QuestDevelop™ our questionnaire design process, we apply best practices together with our fast-track questionnaire development process that ensures you get gold quality research results. Tell us what you want, and we will make it happen.

Working with us and our QuestDevelop process together with our QuestReview™ platform, not only will the pitfalls of poor questionnaire design be avoided, but you will have access to our years of experience in questionnaire design that will enable you to translate the questions into reliable and valid information.



We undertake a deep dive with key stakeholders to identify the context behind the development. application of the questionnaire and data requirements.


Where necessary focus groups and or in-depth interviews with a sample of the target audience. Key themes are identified to provide framework for the development of the questions.


Each identified theme is operationalised through the drafting of a series of questions/statements for inclusion in the questionnaire. Expert review undertaken for quality checksing.


Once developed the questionnaire content will be reviewed by cognitive interviews with a sample of the survey audience.


We use field testing the questionnaire to ensure it is fit for purpose and provides the information needed.