Our Qualitative Research Services

In combination with our partner and our team of qualitative experts we provide a streamlined and seamless process starting from recruitment in conducting both off and online qualitative healthcare research and healthcare market research.

We can support you with the following but not limited to:

Areas

PRO Concept of interest elicitation
Respondent debriefing
Exit interviews
Positioning/branding
Advertising
Usability testing
Concept testing
Customer satisfaction
User experience

Methodology

In-depth face-face-to-face interviews
Web-enabled telephone interviews
Focus group moderation
Online focus groups
Online communities (Bulletin Boards)
Ethnographic interviews
Online ethnography and diary studies

Reporting

We are aware that reporting on qualitative research to ensure maximum impact is an essential part of the research project. We bring a range of techniques from storytelling to data visualisation, including infographics, word clouds, photographs, icons, diagrams, and timelines to enable easy interpretation and identify actionable insights.

Recruitment

Through our partnership and with a nationwide network of trained qualitative recruiters we support all major methodologies for both digital and offline qualitative projects using both client and non-client supplied samples, via telephone interview (semi structured) and phone-to-web. We also use alternative recruitment methods to find fresh and hard to reach participants through a partnership with charities and support groups who want to give their service users a voice. To ensure maximum high quality input all participants are pre-screened to check they match your criteria and are able to make a full contribution.

Moderators

We don’t use students, graduates or call-centre interviewers to conduct our research. In addition to our core team of qualitative researchers and through our partnership with Perspective research services, we have access to over 500 freelance moderators with a mix of different specialisms

Viewing Facilities

All the rooms have natural daylight and clear sight lines. Whether your your need is depths, groups, UX, or medical/pharmaceutical, you are provided with high quality tech, catering and a personable concierge service.Located in the heart of London it makes the ideal location for holding a focus group or usability test. It has excellent transport links all over London via the Central and Piccadilly lines or via mainline stations Euston, Charing Cross, King’s Cross and St Pancras International