Our Qualitative Research Services

We can support you with the following but not limited to:


  • PRO Concept of interest elicitation
  • Respondent debriefing
  • Exit interviews
  • Positioning/branding
  • Advertising
  • Usability testing
  • Concept testing
  • Customer satisfaction
  • User experience


  • In-depth face-face-to-face interviews
  • Web-enabled telephone interviews
  • Focus group moderation
  • Online focus groups
  • Online communities (Bulletin Boards)
  • Ethnographic interviews
  • Online ethnography and diary studies


We are aware that reporting on qualitative research to ensure maximum impact is an essential part of the research project. We bring a range of techniques from storytelling to data visualisation, including infographics, word clouds, photographs, icons, diagrams, and timelines to enable easy interpretation and identify actionable insights.


Through our partnership and with a nationwide network of trained qualitative recruiters we support all major methodologies for both digital and offline qualitative projects using both client and non-client supplied samples, via telephone interview (semi structured) and phone-to-web. We also use alternative recruitment methods to find fresh and hard to reach participants through a partnership with charities and support groups who want to give their service users a voice. To ensure maximum high quality input all participants are pre-screened to check they match your criteria and are able to make a full contribution.


We don’t use students, graduates or call-centre interviewers to conduct our research. In addition to our core team of qualitative researchers and through our partnership with Perspective research services, we have access to over 500 freelance moderators with a mix of different specialisms 

Viewing Facilities

All the rooms have natural daylight and clear sight lines. Whether your your need is depths, groups, UX, or medical/pharmaceutical, you are provided with high quality tech, catering and a personable concierge service.Located in the heart of London it  makes the ideal location for holding a focus group or usability test. It has excellent transport links all over London via the Central and Piccadilly lines or via mainline stations Euston, Charing Cross, King’s Cross and St Pancras International