Mixed Methods Research
Closing the gap between the data and the decisions to be made.
Our approach to mixed methods research
Increasingly the pharmaceutical industry is applying mixed methods methodology in its clinical and market research activities. However, mixed methods studies can be complex and operationally challenging, often requiring a wider spread of research skills and more time.
With expertise in both qualitative and quantitative research, we bring a rigorous approach to the coupling of the different data sets using a unique multi-stage framework that enables communicating the research findings as a compelling narrative which closes the gap between the data and the decisions to be made through engagement of the audience and the facilitation of a more effective decision-making process.