Improve the accuracy of your market forecasting survey questionnaire

We help you create more effective and realistic market forecasts from your market forecasting survey questionnaire

  • If you already have had your market forecasting survey questionnaire developed and just want us to undertake an evaluation and identify, remove and rectify any poor question wording and other sources of survey bias, we will apply QuestReview our evidenced-based questionnaire evaluation tool. We will carry out a comprehensive review of the questionnaire and provide you with detailed feedback and recommendations on how your questionnaire can be improved.
  • If you are starting from scratch and want to work with us to develop a market forecasting survey questionnaire that will provide effective and realistic forecasts, we will apply QuestDevelop our evidence-based questionnaire design platform.

QuestDevelop™ - The Process


We undertake a deep dive with all of those involved in the forecasting process to identify the contextual needs of the decision makers and information that will support any numerical forecast output.


On completion of the deep dive the data is analysed to be actionable by identifying themes in the data by groups.


Each identified theme is operationalised by drafting a series of questions/statements for inclusion in the questionnaire.


Once developed the questionnaire will be reviewed by those involved in the forecasting process and where necessary revised.


We use an appropriate field or lab- based method of testing the questionnaire to ensure it is fit for purpose and provides the information you need.
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