Health Research Training and Coaching
Amp up your research skills
Health Outcomes Solutions delivers both bespoke and standardised health research training and coaching for clinical teams, clinical practice and research.
As part of our health research training and coaching service we start off by getting to know you and your organisation. After that we’ll design a training solution that is the perfect fit for your needs that help you and your team deliver improved performance.
Our workshops include:
- COA selection and evaluation
- Questionnaire design
- Story telling for effective decision making
- Behavioural economics for improved market research and communications
Our health research training workshops are delivered on-site at your offices or another location at a time convenient to you and can be fully customised to your requirements.
Use the Best Rating Scales Available for Your Purpose:
A Road Map for Selection and Evaluation
Outcome teams are often faced with the task of selecting from a number of clinical outcome assessment (COA) measures each purporting to measure – often without a sound theoretical or measurement model – a particular concept of interest. See our case studies page for an example of our health research training workshop.
If the instrument has to be selected in order to support claims in medical product labelling, it’s essential that the selection process adheres to Guidance for Industry.
In this interactive one-day health research training workshop based on Guidance for Industry, we will guide you through the selection and evaluation process of a COA including:
- Establishing the concept of interest and context of use
- The importance of the conceptual framework
- Appropriateness of response options and recall period
- An introduction to reliability and validity
- Strengths and weakness of different administration modes
Anyone can design a poor questionnaire, but to be confident your questionnaire not only engages respondents, minimises bias and drop off rates as well as providing you with insightful information, requires a high degree of expertise. By the end of our one-day interactive, hands on workshop you will be able to:
- Know the key stages in a questionnaire design process
- Structure a quantitative questionnaire to minimise order bias and create a good flow
- Identify weaknesses in question wording
- Understand the impact of layout and be familiar with the different design requirements for online, mobile and paper
Story telling for effective decision making
Communicating research insights is a major focus for today’s healthcare professional and pharma market researcher. Nowdays however, it’s not enough just to present the research evidence. Increasingly we must tell the story through a clear and engaging narrative to a range of stakeholders. With our one-day workshop you will learn:
- What is storytelling and how can it benefit pharmaceutical clinical and market research?
- How you can find the story in your research data
- How you can share the story with your stakeholders
- Improving your story telling with data visualisation
An introduction to Behavioural Economics for healthcare market research and communication
‘Deep dive’. ‘Getting under the skin’. Familiar to market researchers looking to go ‘above and beyond?’ However, asking the why? question will often tell us very little and that the past and future behaviour can be predicted by asking attitudinal or intention-based questioning. Behavioural Economics (BE) recognises that decisions and judgements are not always rational and can be subconsciously inﬂuenced by a number of factors.
The consequence for market research is that people don’t always do what they say they are going to do. And, because their decisions are sometimes made unconsciously, they can’t necessarily explain the reasons for their actions.
In this one-day workshop in addition to learning the key elements of Behavioural Economics, you will learn how to:
- Apply Behavioural Economics to market research questionnaire design
- Develop effective and engaging communications
- Focus on behaviour, not attitude
- Get closer to the point of decision making and what happens
- Re-frame quantitative questions in various ways