Is health outcome measurement part of your research programme?

If so, we can help you get targeted answers
to patient outcomes and behaviour


Health Outcomes Insights is an independent research consultancy serving academia, life science researchers, healthcare agencies and the pharmaceutical industry get targeted answers to patient behaviour, experience and health outcomes across a range of conditions and diseases – with particular expertise in diabetes.


 Questionnaire Design Services

 Questionnaire design (And Why It Matters) 

Questionnaires are one of the most common methods to collect data from a large  number of people. However, asking the wrong questions – or too many of them – is a main reason why surveys fail. Whether you want to know how to design a questionnaire, get your existing questionnaire reviewed or you are wanting something new, our questionnaire design services can help you.

Just some of the types of questionnaires our survey design consultants would be happy to help you with: 

  • Community health surveys
  • Patient experience
  • Exit interviews (Qual and Quant)
  • Treatment satisfaction
  • Staff surveys
  • Market research
  • Patient reported outcomes

Questionnaire Evaluation

If you have a questionnaire which you would like to be reviewed before fielding, our QuestReview™ service is for you. First, we go through your questionnaire in detail. We then provide you with a detailed report on any weaknesses in your questionnaire design. This is then followed by either a meeting or phone call to discuss the report in detail. View a case study. In addition, we can apply a wide range of other methods for testing questionnaires, such as cognitive interviews, depth interviews, focus groups, piloting, debriefing, behaviour coding and paradata analysis. See more

Full Questionnaire design 

If you are starting from scratch we will work with you using our QuestDevelop process to design the questionnaire to ensure you get the  information you need. First, this will include detailed discussions with you to determine the purpose of the survey. This will be followed by the development of drafts of the questionnaire in consultation with you until the final version is produced. When necessary this will be followed by field testing  and psychometric evaluation. View a case study

Why Health Outcomes Insights?

  • Our questionnaire design services is built on our many years of experience, so you can be confident the data your questionnaire collects will fully answer the research question you are asking
  • We work with you throughout the design and evaluation process so you can be assured all the pitfalls of poor questionnaire design are avoided
  • We provide traditional paper-based questionnaire as well as online, email and mobile design support
  • We also offer training on how to design a questionnaire
Acquisition International Excellence Awards winner 2017
Global Excellence Awards 2017
Best for Healthcare Research - UK


                                                              Contact us today to arrange your 1 hour free consultation to discuss any aspect of your research

The first 6 steps for successful questionnaire design

Click on the button below to read the 6 key steps

Resource Centre: Get The Most From Your Next Survey

Tips and guidelines on how to design a questionnaire all in one place. Whether you are involved in health survey questionnaire design in general or the development of patient reported outcome measures, we’ve created a library of content to help you improve your knowledge on how to design a questionnaire and get more out of your survey data. Visit the Resource Centre here.

Why not sign up to receive our occasional white papers and updates on the development of health outcome measures and health survey questionnaires in general.

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Got a new, existing or modified questionnaire?

Will it provide you with the information you need?


Got a new, existing or modified questionnaire?

Validate for Interpretable Data

Our award-winning questionnaire design analysis tool provides you with a detailed appraisal and report on any design weaknesses in your questionnaire so it can be efficiently optimised to meet your needs, including:
  • Pre-translatability assessment (TA) – Identify and address problems with your source questionnaire and enhance TA
  • Pre-cognitive interviewing (CI) - Minimise rounds of CI and save time and costs
  • Pre-testing/Fielding – Save time and costs by pretesting or fielding a fully optimised questionnaire
  • Value dossier development- Be sure your questionnaire is aligned with industry regulations and best practice guidelines


Starting from scratch and need advice?
Don’t know how to design a questionnaire or have the time or resources?

We can help!

Our survey design specialists will get you set up! With our QuestDevelop™ platform we will apply industry best practices and our fast-track development process. You’ll get:
  • Evidence-based questionnaire design
  • Valid and reliable participant answers
  • Minimised drop-out rates
  • Boosted response rates
  • Higher levels of participant engagement/Improved decision making

Market & Forecasting Survey Design for the Pharmaceutical Industry

How to maximise the value from your next Market Survey

Many pharmaceutical companies currently spend almost twice as much on marketing their products as they do on research and development. As pharmaceutical market research is primarily based on survey design and methodology it is essential the survey has been designed so your research project delivers the best results and you get maximum value. With our evidence-based- questionnaire design platform you can be sure your next market survey provides you with maximum value.

Improve your forecasting accuracy

Leveraging high quality data from survey-based forecasting - whether it’s expert judgement an opinion survey or Delphi study - is an essential part of the forecasting process. Working with you we use our evidence-based questionnaire design platform to help you make more effective and realistic forecasting decisions.


Clinical Outcome Assessment (COA) Development

Improve Measurement of Treatment Outcomes

The development of health outcomes measures takes time, therapeutic and psychometric expertise, as well as ensuring that the construct that measures the right thing is captured. We provide a seamless package in meeting your COA requirements, from recruitment, concept elicitation and evaluation through to reporting of results:
  • Qualitative data collection and analysis
  • COA development and selection
  • COA testing and validation
  • Statistical consulting
  • Report writing and external communications

Improving Patient Recruitment and Retention in Clinical Research

Achieve high levels of patient recruitment and retention in your clinical trials.

Achieving high levels of patient recruitment and retention in clinical trials is essential for successful completion. We’ll help you devise a patient recruitment strategy by applying peer reviewed and proprietary models of behaviour and decision making that will enhance patient recruitment and retention.

Consulting Services

Do you need research support?

Whatever your requirements, we can provide occasional, regular or even continuous assistance with your research. Our services include:

  • Qualitative services including face-to-face, focus groups, telephone depth and ethnography studies
  • Recommendations on appropriate research methods
  • Questionnaire design including the development of health outcome measures
  • Statistical consulting for patient reported outcomes and survey research
  • Story telling – Capturing your audience’s attention and keeping them engaged
  • Data visualisation – Communicating complex information in an accessible and engaging way
  • Experience sampling – Finding out what patients are really thinking and feeling
  • Behavioural Economics – Understanding what makes patients tick

The Diabetes Health Profile - Helping you measure with precision patient outcomes in diabetes research and care

We are your specialist in diabetes outcome assessments

Are you looking for a diabetes patient outcome measure with a sound scientific basis to measure clinical treatment outcomes in diabetes? Conforming to the FDA’s Guidance for Industry and best practice guidelines together with proven psychometric and operational performance, the Diabetes Health Profile (DHP) enables you to capture the patients’ perspective of the impact of diabetes on everyday social and emotional functioning as well as generate utility values (QALYS) in a variety of settings including, clinical practice, population surveys and clinical trials. If you are wanting to gather evidence to differentiate your diabetes intervention then you should consider the Diabetes Health Profile.  

8 reasons why you should choose the Diabetes Health Profile: 

  1. Meet FDA guidelines using the DHP’s clearly defined conceptual framework
  2. Measure what patients really feel and experience  
  3. Be confident patient scores are reliable, valid and meaningful
  4. Identify clinically meaningful change in patient scores
  5. Interpret  patient scores with greater ease using norm-based scoring
  6. Get increased response rates because  of minimised respondent burden
  7. Evaluate the cost-effectiveness of treatment interventions
  8. Maximise the significance of capturing the patient’s reported outcomes through our support services
Respondents who completed DHP
User licenses issued to organisations
Language versions of the DHP
Key publications

Training and Coaching

Develop your research expertise

Health Outcomes Solutions provides a range of coaching for clinical teams, clinical practice and researchers in making sound decisions in the selection and development of health outcome measures in clinical practice and research including:

  • COA selection and evaluation
  • Questionnaire design
  • Development of health outcome measures
  • Qualitative research including: face-to-face and focus groups
  • An introduction to Behavioural Economics for healthcare market research and communication
  • Story telling for effective decision making

What people are saying about us...

Organisations Who Have Used Our Services

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